More than a CRM

When a company asks us to build them a CRM, it’s very rare that a CRM is exactly what they want or need. Yes, it’s the most popular item of software we are told we ‘require’ in order to run our sales and marketing, but what most business are looking for is ‘business management’. A…

What do 72% of CRM users say they would trade?

72% of CRM users say they would trade functional complextity for a simple CRM that is easy to use That statistic might seem a little surprising if you’ve got a CRM that’s well received, but pre-designed CRMs must service the greatest number of people with the greatest range of functionality. However, this generic approach is…